Revenue-Focused Growth
Our primary goal at Regenx is to move towards being a revenue-producing, self-sustaining company. We know that reaching this milestone is vital to our long-term success and shareholder value. Rick Purdy, President of Regenx USA and Executive Director, Bob Fair, Vice President of Operations, and the entire operations team are on the ground in Tennessee focused on bringing this vision to fruition. This effort alone, however, will not drive the value of the company to the heights that we want. To achieve the desired value creation, the company needs a broader world to see and understand our story, which is why we have been pursuing an expanded outreach strategy and have launched a new, modernized corporate website, www.regenx.tech.

Outreach Strategy
We’re excited to share an important development in our outreach strategy: Regenx has been featured on some of the industry’s most trusted podcast platforms, and the impact is clear. Over the past month, we’ve seen a substantial increase in new visitors to our website—an impressive surge of fresh eyes exploring what Regenx has to offer. Specifically, following the release of Don Weatherbee’s podcast appearance on October 24, 2024, we experienced a 150% increase in new users on that day compared to our daily average. This isn’t just more traffic; it’s more attention from a highly targeted, informed audience that values sustainability, innovative recycling technology, and the critical role we play in securing precious metals responsibly. Additionally, website visits from both Canada and the United States have notably increased due to these podcast engagements.

Why Podcasts?
Podcasts offer us a unique opportunity to connect with niche, dedicated listeners who follow and trust the hosts they tune in to. These aren’t just general listeners; they’re individuals deeply interested in the kind of advanced sustainability and clean technology innovations that Regenx embodies. Each of these podcasts carefully selects guests who match the values and interests of their audience, making this a prime earned media opportunity. Unlike traditional ads, these features are earned through our expertise, not purchased, and reflect the confidence these hosts have in our vision and work.

Prime Editorial Exposure, Not “Pay-to-Play”
Every podcast appearance is not only an endorsement of Regenx’s leadership in sustainable tech but also a significant form of earned media—earned because our team secures these spots based on merit and relevance to the audience. These shows don’t operate on a “pay-to-play” model; rather, they select guests based on thorough research, only featuring those who add real value. By choosing Regenx, podcast hosts like Vincent Turner of Shape the System and the team at CTRL+LISTEN highlight our impact in a way that builds credibility and trust.

The Impact So Far
Our recent analytics demonstrate just how effective this approach has been. Since the first podcast aired, we’ve seen significant engagement spikes, with a notable 150% increase in new users on October 24, 2024, the day of Don Weatherbee’s appearance. These interactions are invaluable, bringing us in front of environmentally conscious stakeholders we might not have reached otherwise. Each new connection, piece of earned media, and engagement helps build the trust, credibility, and audience needed to accelerate our business growth and solidify revenue streams.

What’s Next?
We’re excited to continue expanding our visibility on these high-impact platforms. With each podcast, we’re able to share Regenx’s mission with audiences who are informed, engaged, and invested in sustainable solutions. In connection with our outreach strategy, our newly launched website serves as a fresh, modern digital presence that acts as a hub for all updates, showcasing the company’s growth and enhancing its visibility.

New World Realities
It’s common to hesitate when presented with opportunities from lesser-known outlets, questioning their potential impact. However, current media fragmentation requires us to pivot from trying to secure the elusive “wide reach” to cultivating a presence within targeted communities that matter to our goals. It’s critical to shift from solely relying on traditional high-reach outlets to engaging with platforms that connect deeply with targeted audiences. This strategy is not just about brand visibility; these are calculated steps designed to support the revenue-driven objective.

Case for Niche Outreach
The recent US election is an excellent case study for the effectiveness and importance of getting your messaging out through different streams and the power of new social media channels in delivering your story to potential groups that don’t follow traditional news. The podcast model allows a deeper conversation with committed followers who can become powerful connectors and amplifiers.

Rather than aiming solely for major, high-reach interviews, our responsibility is to prioritize outlets that may be less known but hold strong trust within key market sectors. This strategy is designed to cultivate new believers in the company, which will drive investment demand and increase shareholder value.

Thank you for supporting this pivotal time in Regenx’s outreach.

Your continued trust and investment drive our mission forward as we move closer to our goal of revenue production and sustainable growth.

Regenx Leadership Team

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